Glossary | A | App Re-Engagement

What is App Re-engagement?

App re-engagement is the process of getting users to return using the app after a certain period. App re-engagement efforts are often focused on users who are most likely to convert.

There are multiple effective methods for mobile app re-engagement the primary method is app push notifications: Push notifications not only increase conversion rates, but also help you build relationships with users. Anther method is deep linking. A deep link is a hyperlink that, rather than linking to an app’s main page, links to a specific piece of content or page in an app. Deep linking creates an invaluable and highly personalized experience for the user because marketers get increased control over their app’s targeting process. Re-engagement can be driven by retargeting advertising campaigns as well as via email campaigns.