Glossary | A | App Store Optimization (ASO)

What is ASO?

App store optimization (ASO) is the act of optimizing a mobile app page to rank higher in the Apple App Store and Google Play. ASO is essentially the equivalent of SEO (Search Engine Optimization) on the web, allowing developers to attract more users by optimizing pages to make their content easier to find.

Search is one of the biggest discovery channels for a mobile app and there are many factors that affect how your app ranks in app stores — the three biggest being the title of the app, the app icon, and the keywords. Additional factors like descriptions, visual assets, and others also play a part in ASO.