Glossary | A | ARPDAU

What is ARPDAU?

Average Revenue Per Daily Active User (ARPDAU) is a KPI used to measure how well your monetization strategies are working on a daily basis. It presents how much revenue the app’s active users generate every day. ARPDAU calculates revenue from multiple sources, including in-app purchases (IAPs), ads, and subscriptions. ARPDAU is a valuable metric for mobile app developers and one of the most commonly used, for a reason. By measuring ARPDAU you can understand the app daily performance, analyze how events or promotions impact revenue, get a top-level view of income generated and more.

Calculating ARPDAU: Revenue earned from the app in each 24hr period/number of active users that day.