Glossary | B | Banner Ads

What are banner ads?

Banner ads are traditional graphic ads that often live in unobtrusive places like at the top or bottom of an app, or as a piece of content that can be scrolled through. Banner ads remain static when you’re scrolling through content.

Banner ads are great for generating brand awareness, with some text and minimal graphics. They offer uninterrupted gameplay and an element of familiarity to consumers. Banners have also been proven to excel at driving an in-app action.

When looking to create banners, find opportunities for creativity! There are more and more clever ways of sprucing up your message and you can iterate and test along the way. The simplicity of a banner ad’s design lends itself well to trying out different messages and finding the one that is the most effective.