Glossary | C | Connected TV (CTV)

What is CTV?

Connected TV (CTV) is any television or device connected to a television that can be used to stream video over the internet through an app.

CTVs generally fall into one of the following categories: 

  • Smart TV: A standalone TV with a built-in internet connection and apps for streaming media.
  • Connected Device: Devices such as a Google Chromecast or Roku that connects to any TV and enable you to stream video.
  • Game Consoles: Nintendo Switch, Microsoft Xbox, and the Sony PlayStation can all operate as a connected device and stream video to a TV.