Glossary | C | Connected TV (CTV)
What is CTV?
Connected TV (CTV) is any television or device connected to a television that can be used to stream video over the internet through an app.
CTVs generally fall into one of the following categories:
- Smart TV: A standalone TV with a built-in internet connection and apps for streaming media.
- Connected Device: Devices such as a Google Chromecast or Roku that connects to any TV and enable you to stream video.
- Game Consoles: Nintendo Switch, Microsoft Xbox, and the Sony PlayStation can all operate as a connected device and stream video to a TV.