Glossary | G | Google Privacy Sandbox

What is Google Privacy Sandbox?

Privacy Sandbox for Android is Google’s proposal for managing privacy-safe mobile advertising and marketing measurement on the Android platform.

The goal is increasing consumer privacy while also allowing marketers to confidently create ad campaigns and measure key performance indicators for their investment.

Privacy Sandbox for Android closely follows Google’s proposals for Privacy Sandbox for Chrome, which is intended to prevent covert tracking via third-party cookies, fight spam, and strengthen privacy on the web while also enabling internet advertising.

On mobile, Google is working to eliminate the Google Ad ID or GAID. Privacy Sandbox will eliminate the need for device identifiers by ad targeting on device via a technology called Topics. Google is also building in the ability to do retargeting via a feature called FLEDGE.


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