Glossary | M | Mobile Ad ID (MAID)

What is MAID?

Mobile Ad ID (MAID) is a sequence of symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his journey and follow his or her choices.

The MAID on Android Google Ad ID (GAID) and iOS (IDFA) are part of the operating systems and in the recent years are being modified according to the updated privacy policies.