Glossary | R | Rich Media Mobile Ads

What are rich media ads?

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. Rich media lets marketers create complex ads that can elicit strong user response. The ads can include multiple levels of content in one placement such as videos.

The key advantages of rich media creatives include an engaging user experience leading to higher interaction rate, increased conversions, click-throughs, and view rates and better metrics than traditional ads.