Glossary | S | Sellers.json
What is Sellers.json?
Sellers.json is an IAB (Interactive Advertising Bureau) provided standard to allow buyers to discover and verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase. This includes verifying developer identities, including the name, domain name, and seller ID.
The sellers.json file provides a reliable way for buyers to identify direct inventory versus reseller inventory.