How many audiences and segments are available?

The consumer insights and audiences explorer covers thousands of segments and reflects a small sample of Start.io’s audiences. Looking for a specific audience but couldn’t find it? Have questions about the presented insights? Contact Start.io in the chat form below for more information.

What does demographic targeting mean?

Demographic targeting means segmentation according to age, gender, education, and income level. These segments can be effectively activated for advertising campaigns.

Why are consumer insights important?

Data-driven decisions are key for today’s strategy and marketing. Having a clear understanding of your audiences based on consumer insights ensures you’re headed in the right direction for efficient and scalable growth.

What types of business challenges can benefit from consumer insights?

Consumer insights can address business questions such as the size of segments, audience characteristics, optional demographics and attributes, and much more. Measuring your total addressable market, understanding the attributes of your audiences, and exploring strategic markets are some of the business objectives that can benefit from those insights.

How can demographics be used to analyze an audience?

Analyzing an audience can be done according to numerous factors. The easiest way to start the process is by defining demographics targeting. Age, gender, and similar attributes help in narrowing down your segments quickly and effectively.

When browsing the Explorer, what other data will be presented?

The Explorer includes a variety of data sets, including gender, age, cellular carrier information, income level, and more. The presented insights are according to the available and applicable information - provided by Start.io’s AI Audience Platform.

Need help with activating an audience or can't find what you were looking for?

Marketers can use the Explorer to access thousands of insights, gain a deeper understanding of their segments, and activate those instantly on a variety of media exchanges (DSPs - demand-side platforms). Still didn’t find what you’re looking for? worry not! We got your back :) Contact Start.io at the chat form below for more information.

Start.io ad specs guide - Start.io - A Sell-side Omnichannel Advertising Platform

Banners

Deliverables

Third party hosted creatives	File type	Dimensions	Max file size
JavaScript	Jpg, Png, Gif	320x50	150 KB
JavaScript	Jpg, Png, Gif	728x90	150 KB

MREC

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Third party hosted creatives	File type	Dimensions	Max file size
JavaScript	Jpg, Png, Gif	300 x 250	150 KB

Native

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Third party hosted creatives	File type	Dimensions	Max file size
	Jpg, Png, Gif	300x300	150 KB
	Jpg, Png, Gif	1200x628	150 KB

Interstitial

Deliverables

Third party hosted creatives	File type	Dimensions	Max file size
JavaScript	Jpg, Png, Gif	320X480 (vertical)	250 KB
JavaScript	Jpg, Png, Gif	480X320 (landscape)	250 KB
JavaScript	Jpg, Png, Gif	768X1024 (vertical)	250 KB
JavaScript	Jpg, Png, Gif	1024X768 (landscape)	250 KB

Video

Deliverables

Third party hosted creatives	File type	Dimensions	Max file size
VAST URL	MP4 format only	e.g. 1280 x 720 (16:9)	10MB
VAST URL	MP4 format only	640 x 480 (4:3)*	10MB

Max 15s, under 15s preferred | 500 Kbps, 1200 Kbps and 2500 Kbps* | 30 fps maximum

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Start.io ad specs guide

Mobile and Dekstop Ads

Deliverables

Deliverables

Deliverables

Deliverables

Deliverables