This post was written by Or Oren, Product Manager at Start.io.
We’re excited to announce that our SDK is now officially integrated with Yandex Mediation—unlocking a seamless way for publishers to scale demand and improve monetization performance without disrupting their existing setup.
If you’re already using Yandex’s mediation platform to manage your app traffic, you can now easily add us as an ad source and allow our SDK to compete in your auction. There’s no need for complex integrations or changes to your core mediation stack—just a straightforward way to introduce incremental demand and drive stronger results from every impression.
More demand in your auction naturally leads to increased competition, helping maximize yield and ensure you’re capturing the full value of your inventory. With our SDK participating directly in the mediation layer, you benefit from smarter bidding dynamics and more efficient allocation of impressions in real time.
Beyond scale, this integration brings meaningful performance advantages. Ads delivered through our SDK leverage a native rendering pipeline designed for high viewability, fast load times, and consistent format fidelity. Whether you’re serving Banner, Interstitial, Rewarded Video, or Native ads, creatives are optimized to deliver a smooth, high-quality user experience that supports both engagement and revenue goals.
Ultimately, this integration is about making monetization more efficient and more effective—giving you greater control, better performance, and a stronger foundation for growth, all within the mediation environment you already trust.
