Start.io audiences
Activewear Shoppers
in Belgium

overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Belgium, 36.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.


INSIGHTS ON Activewear Shoppers in Belgium
Age
55 years and above 36.9%
45-54 years 12.1%
35-44 years 8%
25-34 years 18.3%
18-24 years 24.7%
Gender
Male (90.1%)
Female (9.9%)
OS
Android (64.8%)
iOS (35.2%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone15,4
04 Apple iPhone14,5
05 Apple iPhone17,3
Leading carriers
01 Proximus
02 Orange
03 BASE
Updated: 07-2026