Start.io audiences
Activewear Shoppers
in Boston

overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Boston, 34.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi

INSIGHTS ON Activewear Shoppers in Boston
Age
55 years and above 34.8%
45-54 years 21.4%
35-44 years 13.3%
25-34 years 10.4%
18-24 years 20.1%
Gender
Male (58%)
Female (42%)
Household income
Less than $25,000 30.2%
$25,000 to $39,999 9.4%
$40,000 to $59,999 15.8%
$60,000 to $74,999 6.3%
$75,000 to $99,999 16%
$100,000 to $149,999 21.5%
$150,000 and above 0.9%
OS
Android (70.4%)
iOS (29.6%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Apple iPad1,1
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Medal Of Honor Park
05 Back Bay Fens
Updated: 07-2026