Start.io audiences

March Madness Fans
in Boston

March Madness Fans
overview

Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in Boston, 29.9% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.

March Madness Fans
Boston map
Geolocation stat
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
Audience size
318,695
Boston map

INSIGHTS ON March Madness Fans in Boston

Age
55 years and above 29.9%
45-54 years 21.5%
35-44 years 22.5%
25-34 years 8.8%
18-24 years 17.3%
Gender
Male (60.6%)
Female (39.4%)
Household income
Less than $25,000 30.8%
$25,000 to $39,999 9.2%
$40,000 to $59,999 16%
$60,000 to $74,999 6.7%
$75,000 to $99,999 16.2%
$100,000 to $149,999 20.6%
$150,000 and above 0.5%
OS
Android (74.2%)
iOS (25.8%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A16 5G
04 Samsung Galaxy A14 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Medal Of Honor Park
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026