Start.io audiences
Activewear Shoppers
in Germany
overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Germany, 52.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
Germany
Population
83,517,045
Area
348,672 sq km
INSIGHTS ON Activewear Shoppers in Germany
Age
55 years and above 52.3%
45-54 years 11.2%
35-44 years 5.2%
25-34 years 21.2%
18-24 years 10.1%
Gender
Male (89%)
Female (11%)
OS
Android (71.6%)
iOS (28.4%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S24
04 Samsung Galaxy S25 Ultra
05 Samsung Galaxy S23
Leading carriers
01 Vodafone
02 Telekom
03 O2
Updated: 07-2026