Start.io audiences
Activewear Shoppers
in Massachusetts
overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Massachusetts, 36.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Activewear Shoppers in Massachusetts
Age
55 years and above 36.1%
45-54 years 20.8%
35-44 years 15.4%
25-34 years 7.4%
18-24 years 20.3%
Gender
Male (55.3%)
Female (44.7%)
Household income
Less than $25,000 31.6%
$25,000 to $39,999 11.3%
$40,000 to $59,999 14.2%
$60,000 to $74,999 6%
$75,000 to $99,999 12.6%
$100,000 to $149,999 22.9%
$150,000 and above 1.4%
OS
Android (68.1%)
iOS (31.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 [DEVICE_MAKE] [DEVICE_MODEL]
04 Samsung sm-s901u
05 Samsung Galaxy A15 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Erricola Park
Updated: 07-2026