Start.io audiences
Activewear Shoppers
in New Zealand
overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in New Zealand, 37.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Activewear Shoppers in New Zealand
Age
55 years and above 37.9%
45-54 years 10.3%
35-44 years 11.2%
25-34 years 17.4%
18-24 years 23%
Gender
Male (81.9%)
Female (18.1%)
OS
Android (65.9%)
iOS (34.1%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S24 Ultra
04 Apple iPhone14,5
05 Samsung Galaxy S23 Ultra
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026