Start.io audiences
Activewear Shoppers
in Sao Paulo

overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Sao Paulo, 32.7% are in the 18-24 age group. Get more insights about this consumer group in the following charts.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Activewear Shoppers in Sao Paulo
Age
55 years and above 29.5%
45-54 years 10.9%
35-44 years 8.3%
25-34 years 18.5%
18-24 years 32.7%
Gender
Male (78%)
Female (22%)
OS
Android (63.5%)
iOS (36.5%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 Samsung Galaxy A06
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026