Start.io audiences
Back to School Shoppers
in Austin
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Austin, 35% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Austin, Texas
Population
978,908
Area
312 sq mi
INSIGHTS ON Back to School Shoppers in Austin
Age
55 years and above 35%
45-54 years 24.1%
35-44 years 13.7%
25-34 years 12%
18-24 years 15%
Gender
Male (44.9%)
Female (55.1%)
Household income
Less than $25,000 33.2%
$25,000 to $39,999 16.8%
$40,000 to $59,999 15.1%
$60,000 to $74,999 4.9%
$75,000 to $99,999 10.9%
$100,000 to $149,999 15.8%
$150,000 and above 3.3%
OS
Android (67.2%)
iOS (32.8%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Apple iPad1,1
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Brownie Neighborhood Park
02 Belo Garden
03 Garrison District Park
04 Bartholomew District Park
05 South Austin Tennis Center
Updated: 07-2026