Start.io audiences
Back to School Shoppers
in Boston
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Boston, 38.7% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
INSIGHTS ON Back to School Shoppers in Boston
Age
55 years and above 38.7%
45-54 years 23.7%
35-44 years 9.9%
25-34 years 12.5%
18-24 years 15.2%
Gender
Male (45.9%)
Female (54.1%)
Household income
Less than $25,000 29.2%
$25,000 to $39,999 11.1%
$40,000 to $59,999 14.4%
$60,000 to $74,999 6.8%
$75,000 to $99,999 14.9%
$100,000 to $149,999 20.9%
$150,000 and above 2.7%
OS
Android (75.5%)
iOS (24.5%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 T-Mobile
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Back Bay Fens
Updated: 07-2026