Start.io audiences
Back to School Shoppers
in Fresno
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Fresno, 29.3% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Fresno, California
Population
531,576
Area
114 sq mi
INSIGHTS ON Back to School Shoppers in Fresno
Age
55 years and above 29.3%
45-54 years 22.4%
35-44 years 13.2%
25-34 years 16.3%
18-24 years 18.7%
Gender
Male (39.7%)
Female (60.3%)
Household income
Less than $25,000 31.6%
$25,000 to $39,999 17.3%
$40,000 to $59,999 15.2%
$60,000 to $74,999 4.4%
$75,000 to $99,999 10.9%
$100,000 to $149,999 18.1%
$150,000 and above 2.6%
OS
Android (75.6%)
iOS (24.4%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 AT&T
02 T-Mobile
03 AT&T
5 most visited places/venues
01 North Park Blocks
02 Belo Garden
03 Cornell University
04 City Hall Park
05 Roosevelt High
Updated: 07-2026