Start.io audiences
Back to School Shoppers
in Houston
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Houston, 31.5% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi
INSIGHTS ON Back to School Shoppers in Houston
Age
55 years and above 31.5%
45-54 years 25%
35-44 years 13%
25-34 years 14.6%
18-24 years 16%
Gender
Male (42.3%)
Female (57.7%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 16.4%
$40,000 to $59,999 14.3%
$60,000 to $74,999 5.5%
$75,000 to $99,999 11.5%
$100,000 to $149,999 14.9%
$150,000 and above 3.1%
OS
Android (66%)
iOS (34%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Moritz Pech Family Park
02 West End Park
03 Timbergrove Manor Park
04 Burnett-Bayland Park
05 Mud 257 Park
Updated: 07-2026