Start.io audiences
Back to School Shoppers
in Iowa
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Iowa, 35.6% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi
INSIGHTS ON Back to School Shoppers in Iowa
Age
55 years and above 35.6%
45-54 years 25.6%
35-44 years 10.2%
25-34 years 13.4%
18-24 years 15.2%
Gender
Male (33%)
Female (67%)
Household income
Less than $25,000 27.6%
$25,000 to $39,999 15.6%
$40,000 to $59,999 17.6%
$60,000 to $74,999 5.6%
$75,000 to $99,999 14.3%
$100,000 to $149,999 15.8%
$150,000 and above 3.5%
OS
Android (75.1%)
iOS (24.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Noelridge
02 Fairmeadows Park
03 Ashby Park
04 Irv Warren Memorial Golf Course
05 Central Park
Updated: 07-2026