Start.io audiences
Back to School Shoppers
in Lexington

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Lexington, 30.8% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi

INSIGHTS ON Back to School Shoppers in Lexington
Age
55 years and above 30.8%
45-54 years 23.9%
35-44 years 13.8%
25-34 years 15.7%
18-24 years 15.7%
Gender
Male (44.1%)
Female (55.9%)
Household income
Less than $25,000 45.6%
$25,000 to $39,999 15.4%
$40,000 to $59,999 11.4%
$60,000 to $74,999 3.8%
$75,000 to $99,999 10.4%
$100,000 to $149,999 11.1%
$150,000 and above 2.3%
OS
Android (73.1%)
iOS (26.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Apple iPad1,1
04 Samsung sm-s908u
05 Samsung SM-G991U
Leading carriers
01 Verizon
02 AT&T
03 T-Mobile
5 most visited places/venues
01 Mapleleaf Forest Park
02 Ecton Park
03 Hartland Park
04 Coldstream Park
05 Lake Mingo Corman Park
Updated: 07-2026