Start.io audiences
Back to School Shoppers
in Michigan
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Michigan, 33.6% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi
INSIGHTS ON Back to School Shoppers in Michigan
Age
55 years and above 33.6%
45-54 years 24.3%
35-44 years 11.3%
25-34 years 13.9%
18-24 years 16.8%
Gender
Male (36.7%)
Female (63.3%)
Household income
Less than $25,000 33.4%
$25,000 to $39,999 16.9%
$40,000 to $59,999 17.2%
$60,000 to $74,999 4.7%
$75,000 to $99,999 10.1%
$100,000 to $149,999 15%
$150,000 and above 2.8%
OS
Android (79.8%)
iOS (20.2%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Apple iPad1,1
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Richard Allen
04 Kern
05 Jaycee Park
Updated: 07-2026