Start.io audiences
Back to School Shoppers
in Milwaukee

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Milwaukee, 31% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Milwaukee, Wisconsin
Population
590,157
Area
96 sq mi

INSIGHTS ON Back to School Shoppers in Milwaukee
Age
55 years and above 31%
45-54 years 24.9%
35-44 years 12%
25-34 years 14.2%
18-24 years 17.9%
Gender
Male (45.2%)
Female (54.8%)
Household income
Less than $25,000 33.2%
$25,000 to $39,999 14.9%
$40,000 to $59,999 15.3%
$60,000 to $74,999 6%
$75,000 to $99,999 12%
$100,000 to $149,999 15.6%
$150,000 and above 2.9%
OS
Android (78%)
iOS (22%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 T-Mobile
5 most visited places/venues
01 Westlawn Playground
02 Washington Park
03 Vincent Playfield
04 Tippecanoe Park
05 Burns Commons
Updated: 07-2026