Start.io audiences
Back to School Shoppers
in Missouri
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Missouri, 34.1% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Missouri
Population
6,137,428
Area
68,742 sq mi
INSIGHTS ON Back to School Shoppers in Missouri
Age
55 years and above 34.1%
45-54 years 23.9%
35-44 years 11.8%
25-34 years 14.1%
18-24 years 16.1%
Gender
Male (40.2%)
Female (59.8%)
Household income
Less than $25,000 34.6%
$25,000 to $39,999 17.4%
$40,000 to $59,999 15%
$60,000 to $74,999 5.5%
$75,000 to $99,999 10.9%
$100,000 to $149,999 13.8%
$150,000 and above 2.9%
OS
Android (72.6%)
iOS (27.4%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung sm-s908u
04 Apple iPad1,1
05 Samsung SM-G991U
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Central Park
02 Paige Satchel Stadium
03 Pioneer Park
04 University of Missouri-St Louis
05 Walmart Supercenter
Updated: 07-2026