Start.io audiences
Back to School Shoppers
in New Jersey
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In New Jersey, 35.4% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi
INSIGHTS ON Back to School Shoppers in New Jersey
Age
55 years and above 35.4%
45-54 years 24.9%
35-44 years 12%
25-34 years 12.5%
18-24 years 15.2%
Gender
Male (42.7%)
Female (57.3%)
Household income
Less than $25,000 30.4%
$25,000 to $39,999 13.4%
$40,000 to $59,999 13.6%
$60,000 to $74,999 5.5%
$75,000 to $99,999 11.9%
$100,000 to $149,999 22.1%
$150,000 and above 3.2%
OS
Android (73.6%)
iOS (26.4%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Weequahic Park
05 Armory Park
Updated: 07-2026