Start.io audiences
Back to School Shoppers
in New Jersey
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In New Jersey, 40.1% of Back to School Shoppers are in the 18-24 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi
INSIGHTS ON Back to School Shoppers in New Jersey
Age
55 years and above 11.5%
45-54 years 3%
35-44 years 8%
25-34 years 37.4%
18-24 years 40.1%
Gender
Male (41.3%)
Female (58.7%)
Household income
Less than $25,000 30.3%
$25,000 to $39,999 11.1%
$40,000 to $59,999 12.9%
$60,000 to $74,999 8.1%
$75,000 to $99,999 11.1%
$100,000 to $149,999 26.1%
$150,000 and above 0.3%
Top devices
01 Samsung Galaxy S9
02 Samsung Galaxy Note9
03 Samsung Galaxy S9+
04 Samsung Galaxy S8
05 Samsung Galaxy Note8
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Western Union
02 West End Avenue Park
03 Washington Park
04 Branch Brook Park
05 City Hall Park
Updated: 08-2022