Start.io audiences
Back to School Shoppers
in New Mexico
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In New Mexico, 30% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
New Mexico
Population
2,096,829
Area
121,298 sq mi
INSIGHTS ON Back to School Shoppers in New Mexico
Age
55 years and above 30%
45-54 years 27.6%
35-44 years 11.9%
25-34 years 13.9%
18-24 years 16.7%
Gender
Male (35.8%)
Female (64.2%)
Household income
Less than $25,000 38.5%
$25,000 to $39,999 16.1%
$40,000 to $59,999 11.5%
$60,000 to $74,999 6.5%
$75,000 to $99,999 10.9%
$100,000 to $149,999 13.3%
$150,000 and above 3.2%
OS
Android (82.8%)
iOS (17.2%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung sm-s901u
04 Apple iPad1,1
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Vista Nueva
02 Quigley
03 Jack And Jill
04 Arroyo Del Oso Golf Course
05 El Oso Grande
Updated: 07-2026