Start.io audiences
Back to School Shoppers
in New York

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In New York, 34.5% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
New York
Population
19,453,561
Area
47,126 sq mi

INSIGHTS ON Back to School Shoppers in New York
Age
55 years and above 34.5%
45-54 years 23.9%
35-44 years 12.6%
25-34 years 13.5%
18-24 years 15.5%
Gender
Male (43.9%)
Female (56.1%)
Household income
Less than $25,000 35.7%
$25,000 to $39,999 13.4%
$40,000 to $59,999 13%
$60,000 to $74,999 5.3%
$75,000 to $99,999 11.4%
$100,000 to $149,999 18.7%
$150,000 and above 2.6%
OS
Android (74.9%)
iOS (25.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Maria Hernandez Park
03 Green Gems
04 Central Park
05 Grace Playground
Updated: 07-2026