Start.io audiences
Back to School Shoppers
in New York City
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In New York City, 34.3% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi
INSIGHTS ON Back to School Shoppers in New York City
Age
55 years and above 34.3%
45-54 years 22.1%
35-44 years 15.1%
25-34 years 12.1%
18-24 years 16.4%
Gender
Male (44.7%)
Female (55.3%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 14.1%
$40,000 to $59,999 13.6%
$60,000 to $74,999 5.6%
$75,000 to $99,999 12%
$100,000 to $149,999 17.8%
$150,000 and above 2.7%
OS
Android (75.4%)
iOS (24.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Central Park
03 Ruppert Park
04 St. Catherine's Park
05 Buggy Central Park
Updated: 07-2026