Start.io audiences
Back to School Shoppers
in Oakland
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Oakland, 34.9% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Oakland, California
Population
433,031
Area
55 sq mi
INSIGHTS ON Back to School Shoppers in Oakland
Age
55 years and above 34.9%
45-54 years 24.6%
35-44 years 10.5%
25-34 years 15.7%
18-24 years 14.3%
Gender
Male (44.2%)
Female (55.8%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 15.7%
$40,000 to $59,999 14.3%
$60,000 to $74,999 6.7%
$75,000 to $99,999 10.9%
$100,000 to $149,999 17.8%
$150,000 and above 2.7%
OS
Android (74.6%)
iOS (25.4%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 T-Mobile
5 most visited places/venues
01 Glen Daniels Park
02 Belo Garden
03 Cornell University
04 Baldwin Park
05 City Hall Park
Updated: 07-2026