Start.io audiences
Back to School Shoppers
in Philadelphia

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Philadelphia, 30.5% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Philadelphia, Pennsylvania
Population
1,584,064
Area
134 sq mi

INSIGHTS ON Back to School Shoppers in Philadelphia
Age
55 years and above 30.5%
45-54 years 23.3%
35-44 years 13.3%
25-34 years 15.5%
18-24 years 17.4%
Gender
Male (40.8%)
Female (59.2%)
Household income
Less than $25,000 33.1%
$25,000 to $39,999 15.9%
$40,000 to $59,999 13.9%
$60,000 to $74,999 5.5%
$75,000 to $99,999 11%
$100,000 to $149,999 17.9%
$150,000 and above 2.8%
OS
Android (76.4%)
iOS (23.6%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Zeihler Playground
02 Overington Park
03 Christy Recreation Center
04 Hunting Park
05 Reyburn Park
Updated: 07-2026