Start.io audiences
Back to School Shoppers
in Rhode Island

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Rhode Island, 32.2% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
Rhode Island
Population
1,059,361
Area
1,034 sq mi

INSIGHTS ON Back to School Shoppers in Rhode Island
Age
55 years and above 32.2%
45-54 years 24.5%
35-44 years 12.3%
25-34 years 13.9%
18-24 years 17.2%
Gender
Male (22.7%)
Female (77.3%)
Household income
Less than $25,000 32%
$25,000 to $39,999 12.3%
$40,000 to $59,999 13.5%
$60,000 to $74,999 6.7%
$75,000 to $99,999 12%
$100,000 to $149,999 20.6%
$150,000 and above 2.9%
OS
Android (78%)
iOS (22%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 AT&T
03 T-Mobile
5 most visited places/venues
01 Donigian Park
02 Davis Park
03 Whipples Pond
04 Providence College
05 Meshanticut Park
Updated: 07-2026