Start.io audiences
Back to School Shoppers
in Saint Paul

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Saint Paul, 35.4% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Saint Paul, Minnesota
Population
308,096
Area
52 sq mi

INSIGHTS ON Back to School Shoppers in Saint Paul
Age
55 years and above 35.4%
45-54 years 24.4%
35-44 years 9.8%
25-34 years 13.9%
18-24 years 16.5%
Gender
Male (46.7%)
Female (53.3%)
Household income
Less than $25,000 28.6%
$25,000 to $39,999 15%
$40,000 to $59,999 15.5%
$60,000 to $74,999 4.5%
$75,000 to $99,999 13.4%
$100,000 to $149,999 20%
$150,000 and above 3%
OS
Android (77.7%)
iOS (22.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 Verizon
02 AT&T
03 AT&T
5 most visited places/venues
01 Mississippi National River and Recreation Area
02 Longfellow Park
03 Duluth And Case Rec Center
04 North Commons Park
05 Macalester College
Updated: 07-2026