Start.io audiences
Back to School Shoppers
in San Diego
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In San Diego, 32.8% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
San Diego, California
Population
1,423,851
Area
325 sq mi
INSIGHTS ON Back to School Shoppers in San Diego
Age
55 years and above 32.8%
45-54 years 24.2%
35-44 years 11.9%
25-34 years 17.1%
18-24 years 14.1%
Gender
Male (43.7%)
Female (56.3%)
Household income
Less than $25,000 27.2%
$25,000 to $39,999 13.5%
$40,000 to $59,999 15%
$60,000 to $74,999 5%
$75,000 to $99,999 12.1%
$100,000 to $149,999 22.8%
$150,000 and above 4.4%
OS
Android (72.9%)
iOS (27.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Mid-City Os
02 Belo Garden
03 Cornell University
04 City Hall Park
05 South Crest Trails Np
Updated: 07-2026