Start.io audiences
Back to School Shoppers
in San Jose

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In San Jose, 30% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
San Jose, California
Population
1,021,795
Area
177 sq mi

INSIGHTS ON Back to School Shoppers in San Jose
Age
55 years and above 30%
45-54 years 26.2%
35-44 years 15.8%
25-34 years 14%
18-24 years 14.1%
Gender
Male (46.8%)
Female (53.2%)
Household income
Less than $25,000 32%
$25,000 to $39,999 13.6%
$40,000 to $59,999 13%
$60,000 to $74,999 5.3%
$75,000 to $99,999 10.6%
$100,000 to $149,999 21.5%
$150,000 and above 4%
OS
Android (67.8%)
iOS (32.2%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy S21 Ultra 5G
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Cain Park
Updated: 07-2026