Start.io audiences
Back to School Shoppers
in South Carolina

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In South Carolina, 32.8% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
South Carolina
Population
5,148,714
Area
30,061 sq mi

INSIGHTS ON Back to School Shoppers in South Carolina
Age
55 years and above 32.8%
45-54 years 23.8%
35-44 years 12.7%
25-34 years 13.3%
18-24 years 17.3%
Gender
Male (26.4%)
Female (73.6%)
Household income
Less than $25,000 37.2%
$25,000 to $39,999 17.9%
$40,000 to $59,999 13.6%
$60,000 to $74,999 4.3%
$75,000 to $99,999 10.1%
$100,000 to $149,999 13.7%
$150,000 and above 3.3%
OS
Android (74.7%)
iOS (25.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 Verizon
02 AT&T
03 AT&T
5 most visited places/venues
01 Ribbonwalk Nature Preserve
02 Charlotte Country Club
03 Firestone Community Park
04 Little Sugar Creek Greenway
05 Pullen
Updated: 07-2026