Start.io audiences
Back to School Shoppers
in St. Louis
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In St. Louis, 32.9% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi
INSIGHTS ON Back to School Shoppers in St. Louis
Age
55 years and above 32.9%
45-54 years 25.5%
35-44 years 10.1%
25-34 years 15.2%
18-24 years 16.3%
Gender
Male (41.5%)
Female (58.5%)
Household income
Less than $25,000 35.9%
$25,000 to $39,999 17.2%
$40,000 to $59,999 15.5%
$60,000 to $74,999 5.5%
$75,000 to $99,999 10%
$100,000 to $149,999 13.1%
$150,000 and above 2.9%
OS
Android (73.2%)
iOS (26.8%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 Eugene Tink Bradley Park
04 Jeske Park
05 Affordable St. Louis Auto Repair
Updated: 07-2026