Start.io audiences
Beauty Product Shoppers
in Australia
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Australia, data shows 39.4% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Beauty Product Shoppers in Australia
Age
55 years and above 39.4%
45-54 years 12%
35-44 years 14.3%
25-34 years 11.3%
18-24 years 23%
Gender
Male (47.3%)
Female (52.7%)
OS
Android (68.2%)
iOS (31.8%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPad1,1
04 Samsung Galaxy Tab A9+
05 Samsung Galaxy S21 5G
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026