Start.io audiences
Beauty Product Shoppers
in Bakersfield
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Bakersfield, data shows 44.3% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Beauty Product Shoppers in Bakersfield
Age
55 years and above 5.3%
45-54 years 4.2%
35-44 years 9.3%
25-34 years 36.9%
18-24 years 44.3%
Gender
Male (37.2%)
Female (62.8%)
Household income
Less than $25,000 26.8%
$25,000 to $39,999 15%
$40,000 to $59,999 13%
$60,000 to $74,999 4.8%
$75,000 to $99,999 16.6%
$100,000 to $149,999 23.9%
$150,000 and above %
OS
Android (85%)
iOS (15%)
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 North Beardley Park
02 Patriots Park
03 Nor Bakersfield Recreation & Park District Bkfd
04 Tradewinds Park
05 Valley Plaza Park
Updated: 03-2023