Start.io audiences
Beauty Product Shoppers
in Bakersfield
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Bakersfield, data shows 33.3% of them are in the 35-44 age group. More information about this segment can be found in the following charts.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Beauty Product Shoppers in Bakersfield
Age
55 years and above 21.9%
45-54 years 15.2%
35-44 years 33.3%
25-34 years 8.7%
18-24 years 20.8%
Gender
Male (41.6%)
Female (58.4%)
Household income
Less than $25,000 30.8%
$25,000 to $39,999 16.6%
$40,000 to $59,999 14.9%
$60,000 to $74,999 4.8%
$75,000 to $99,999 13.9%
$100,000 to $149,999 17.3%
$150,000 and above 1.7%
OS
Android (80%)
iOS (20%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung Galaxy A14 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 City Hall Park
04 Central Park
05 North Beardley Park
Updated: 07-2026