Start.io audiences
Beauty Product Shoppers
in Belgium

overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Belgium, data shows 37.7% of them are in the 18-24 age group. More information about this segment can be found in the following charts.


INSIGHTS ON Beauty Product Shoppers in Belgium
Age
55 years and above 26.2%
45-54 years 9%
35-44 years 8.7%
25-34 years 18.3%
18-24 years 37.7%
Gender
Male (32.8%)
Female (67.2%)
OS
Android (83.9%)
iOS (16.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy Tab A8
04 Samsung Galaxy A54 5G
05 Samsung Galaxy Tab A9+
Leading carriers
01 Proximus
02 Orange
03 BASE
Updated: 07-2026