Start.io audiences
Beauty Product Shoppers
in Germany
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Germany, data shows 30.1% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
Germany
Population
83,517,045
Area
348,672 sq km
INSIGHTS ON Beauty Product Shoppers in Germany
Age
55 years and above 24.7%
45-54 years 10.4%
35-44 years 10.8%
25-34 years 23.8%
18-24 years 30.1%
Gender
Male (33.1%)
Female (66.9%)
OS
Android (79%)
iOS (21%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S22
04 Samsung Galaxy A54 5G
05 Samsung Galaxy A52s 5G
Leading carriers
01 Vodafone
02 Telekom
03 O2
Updated: 07-2026