Start.io audiences
Beauty Product Shoppers
in India
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in India, data shows 32.7% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
India
Population
1,366,417,754
Area
2,973,190 sq km
INSIGHTS ON Beauty Product Shoppers in India
Age
55 years and above 22.6%
45-54 years 6.5%
35-44 years 6.1%
25-34 years 32.2%
18-24 years 32.7%
Gender
Male (64.8%)
Female (35.2%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 vivo Y16
04 xiaomi Redmi 9
05 Realme realme C11 2021
Leading carriers
01 Jio
02 Jio
03 Airtel
Updated: 07-2026