Start.io audiences
Beauty Product Shoppers
in Iowa

overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Iowa, data shows 28% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Beauty Product Shoppers in Iowa
Age
55 years and above 28%
45-54 years 17%
35-44 years 27.4%
25-34 years 8.7%
18-24 years 19%
Gender
Male (33.2%)
Female (66.8%)
Household income
Less than $25,000 29.7%
$25,000 to $39,999 14.7%
$40,000 to $59,999 19.8%
$60,000 to $74,999 6.2%
$75,000 to $99,999 14%
$100,000 to $149,999 13.8%
$150,000 and above 1.8%
OS
Android (77.4%)
iOS (22.6%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Noelridge
02 Ashby Park
03 Central Park
04 Fairmeadows Park
05 Lininger Park
Updated: 07-2026