Start.io audiences
Beauty Product Shoppers
in Japan
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Japan, data shows 52.7% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
Japan
Population
126,860,301
Area
364,546 sq km
INSIGHTS ON Beauty Product Shoppers in Japan
Age
55 years and above 52.7%
45-54 years 17.7%
35-44 years 13.7%
25-34 years 4.8%
18-24 years 11%
Gender
Male (57.4%)
Female (42.6%)
OS
Android (57%)
iOS (43%)
Top devices
01 Apple iphone1,1
02 Apple iPhone15,4
03 Apple iPhone17,3
04 Apple iPhone14,7
05 Generic Android 6.0
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026