Start.io audiences
Beauty Product Shoppers
in New Zealand
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in New Zealand, data shows 41.9% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Beauty Product Shoppers in New Zealand
Age
55 years and above 23.2%
45-54 years 9%
35-44 years 10.1%
25-34 years 15.7%
18-24 years 41.9%
Gender
Male (36.6%)
Female (63.4%)
OS
Android (77.3%)
iOS (22.7%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Apple iPad1,1
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026