Start.io audiences
Beauty Product Shoppers
in Sao Paulo
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Sao Paulo, data shows 36.4% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
INSIGHTS ON Beauty Product Shoppers in Sao Paulo
Age
55 years and above 22.5%
45-54 years 12.6%
35-44 years 11.4%
25-34 years 17.1%
18-24 years 36.4%
Gender
Male (57.3%)
Female (42.7%)
OS
Android (61%)
iOS (39%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 motorola moto g24
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026