Start.io audiences
Beauty Product Shoppers
in Singapore
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Singapore, data shows 25.9% of them are in the 55+ age group. More information about this segment can be found in the following charts.
INSIGHTS ON Beauty Product Shoppers in Singapore
Age
55 years and above 25.9%
45-54 years 10.5%
35-44 years 14.8%
25-34 years 25.6%
18-24 years 23.1%
Gender
Male (60.4%)
Female (39.6%)
OS
Android (75.6%)
iOS (24.4%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Google Pixel
04 Apple iPhone17,2
05 Apple iPhone16,2
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026