Start.io audiences
Beauty Product Shoppers
in Singapore City
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Singapore City, data shows 40.5% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
Singapore
City
Singapore City
Population
5,638,700
Area
725 sq km
INSIGHTS ON Beauty Product Shoppers in Singapore City
Age
55 years and above 40.5%
45-54 years 10.9%
35-44 years 14.3%
25-34 years 17.4%
18-24 years 16.9%
Gender
Male (57.6%)
Female (42.4%)
OS
Android (60.3%)
iOS (39.7%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone17,2
04 Samsung Galaxy S23 Ultra
05 Apple iPhone16,2
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026